Target Audience Research #1

The target audience for Sports Illustrated is a wide audience in this edition. Because the Superbowl is such a big deal, it can be targeted towards all fans of football of any age or gender, because women watch the Superbowl much more than a regular season game. However, the United States is most likely the biggest target because it is for the NFL. Our target audience is similar because we want to appeal to both men and women, of all ages. They most likely marketed their product in grocery stores, book stores, and any possible place with sports. The persuasive techniques used would be Tom Brady in the corner so even patriots fans would have interest in buying the product. This was printed. We would use all possible forms of media, especially social media because it is so popular nowadays.





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