Target Audience Research #2

On the cover features David Beckham, a soccer star. The article titles discuss getting in shape and being really fit. The target audience would be men, of any age probably 18-54, because of the desire to get in shape. This can appeal to all countries everywhere, and the goal is to promote and sell the products that are sold in the magazine. It would most likely catch the eye of a soccer fan because of Beckham being on the cover. They most likely marketed their products in grocery stores and book stores. They used the attractive David Beckham to appeal to the people who see it. They used print, as well as social media to broadcast their magazine. We will also do the same thing they do.